They are concepts that I will address in future blog entries based on Steve Jobs’ book, The Innovation Secrets of Steve Jobs. Here are a few ideas that anybody may apply to “think differently” about their business, product, or brand in a nutshell.
Principle One: Do what you love.
First and foremost, do what you enjoy & love. “People with passion can change the world for the better,” He has lived his whole life following his heart, and his enthusiasm has made all the difference. Unless you are enthusiastic about bringing society ahead, it is quite difficult to come up with new, innovative, and unique ideas.
Principle Two: Put a dent in the universe.
The rocket is propelled by passion, yet it is guided by a vision to its final objective. Jobs’ ambition for Apple, which he co-founded with Steve Wozniak in 1976, was to put a computer in the hands of ordinary people. In 1979, Jobs witnessed a demonstration of an early and crude graphical user interface at the Xerox research centre in Palo Alto, California. He envisioned that the new technology would make computers more acceptable to “ordinary people.” That technology eventually evolved into the Macintosh, which revolutionised how we interact with computers. Because their “vision” was restricted to creating new copiers, Xerox scientists were unaware of its potential.
Principle Three: Kick start your brain.
“Creativity is connecting things,” Steve Jobs once stated. Connecting things entails looking for ideas in different sectors. Jobs has drawn inspiration from a phone book, Zen meditation, India, a Macy’s food processor, and the Four Seasons hotel brand, among other things. Jobs didn’t “steal” ideas as he “borrowed” them from other sectors to fuel his own innovation.